Beck Imports
Photos alt image here linking to portfolio.
Challenge
Beck Imports has been the source for luxury and quality since 1967. As an automotive leader in sales and service, Beck Imports has provided thousands of new and Certified Pre-Owned Mercedes-Benz vehicles to drivers in the region. President and CEO Skipper Beck approached E-dreamz with an objective to completely overhaul the BeckImports.com website, rejuvenate the dealership’s brand image online and provide new features that will aid in converting website visitors to Mercedes owners.
Solution
E-dreamz and Beck Imports developed an action plan that essentially moved the dealership away from its reliance on a 3rd party web application service provider. This move provided greater flexibility and allowed E-dreamz to have greater control over the design, layout and user features.
E-dreamz implemented a new, elegant design that leverages corporate and Mercedes brand assets and also re-organized the website’s content structure making it easier for users to get needed information. New engaging user-features were also integrated such as: vehicle research tools, new & pre-owned inventory feeds, parts and accessories ordering capabilities, Internet promotions and landing pages designed to promote specialty brands such as Maybach, Mercedes' performance tuner line AMG and the racing-inspired SLR McLaren.
Result
Beck Imports now has a very strong web presence and technology foundation to support future growth. In early 2007, E-dreamz was awarded a silver ADDY Award in the category of Web Sites, Consumer - Dynamic, HTML Based for the Beck Imports development effort. E-dreamz continues to work with the dealership on innovative Internet Marketing tactics designed to generate new business and drive targeted traffic to the website.
View Site 
E-dreamz implemented a new, elegant design that leverages corporate and Mercedes brand assets and also re-organized the website’s content structure making it easier for users to get needed information. New engaging user-features were also integrated such as: vehicle research tools, new & pre-owned inventory feeds, parts and accessories ordering capabilities, Internet promotions and landing pages designed to promote specialty brands such as Maybach, Mercedes' performance tuner line AMG and the racing-inspired SLR McLaren.
Result
Beck Imports now has a very strong web presence and technology foundation to support future growth. In early 2007, E-dreamz was awarded a silver ADDY Award in the category of Web Sites, Consumer - Dynamic, HTML Based for the Beck Imports development effort. E-dreamz continues to work with the dealership on innovative Internet Marketing tactics designed to generate new business and drive targeted traffic to the website.
View Site
