The E-dreamz Blog

Healthcare marketing is shifting fast. Search is becoming conversational, patients expect consumer-grade digital experiences, and compliance scrutiny is intensifying. The practices that win the next decade won’t just publish more content or run more ads—they will systematize AI, master Answer Engine Optimization (AEO), and operate with a compliance-first mindset. Below, we outline where the market is going and how healthcare marketers can evolve—backed by EHS strategy and our healthcare-ready platform, Remedy CMS.

When it comes to modern SEO, search engines like Google don’t just read your website - they try to understand it. One of the best ways to help them do that is with schema markup, a special type of code that gives search engines extra details about your pages in a language they understand. This post covers the fundamentals of schema markup and how you should be incorporating into your healthcare website.

As search engines and AI tools like Google SGE (Search Generative Experience) evolve, it’s more important than ever for healthcare providers to create structured, patient-first landing pages that rank well, engage users, and are favored by AI-powered search results. In this post, we'll walk through how to do exactly that.

Graystone Eye is a renowned eye care group serving communities across western North Carolina with comprehensive ophthalmology services, including cataract surgery, LASIK, retina care, and more. Graystone Eye partnered with E-dreamz to reimagine their digital presence — not just with a new website design, but with a smarter, faster, and more scalable platform powered by our proprietary Remedy CMS.

Advanced Prosthetics is a trusted provider of high-quality prosthetic and orthotic care, offering customized solutions to help patients regain mobility and independence. As the organization continued to grow and expand its patient base, its outdated website no longer reflected the level of innovation and care it delivered in-person.

OrthoAtlanta is one of the largest orthopedic and sports medicine practices in the Southeast, serving patients across more than 20 locations across metro Atlanta and the state of Georgia. As a long-standing client since 2015, OrthoAtlanta turned to us once again to reimagine their digital presence and create a modern, scalable, and performance-optimized website that reflects their leadership in orthopedic care.

In today’s digital-first world, optimizing your Google Business Profile (GBP) is no longer optional for healthcare providers—it’s essential. With the majority of patients turning to Google to find medical services nearby, a well-optimized GBP can significantly increase your practice’s visibility, credibility, and patient inquiries. Here’s your step-by-step guide to optimizing your Google Business Profile for 2025 and beyond.

In today’s competitive digital landscape, healthcare organizations need smart, data-driven strategies to connect with patients. One of the most effective tools available is Google Performance Max (PMAX)—a fully automated campaign type designed to drive results across all of Google’s platforms. In this guide, you’ll learn how PMAX works, when to use it (and when not to), and how to optimize it for better patient engagement and ROI.

Healthcare marketing continues to face challenges as we move deeper into 2025. Rising costs, evolving patient expectations, and economic uncertainty are placing pressure on healthcare organizations to do more with less. In this post, we dive into the most important healthcare marketing trends for 2025 - along with actionable tips to help your organization stay competitive, connect with patients, and drive measurable growth.

Keyword cannibalization occurs when your paid search ads and organic SEO efforts compete for the same keywords, undermining both strategies. This issue can lead to wasted budgets and decreased SEO performance, especially in competitive industries like healthcare. This guide helps you form a strategy that maximizes your digital marketing budget and results.

All healthcare specialties, Orthopedic practices in particular, have had to navigate challenges in recent years. Data privacy & compliance, staffing shortages, increased competition, and better-informed patients have all affected the way orthopedics operates. However, growth opportunities are still abundant as we look forward to 2025. With the right marketing strategies, orthopedic groups can effectively engage patients, stay competitive, and capture a significant share of the market.

Looking ahead to 2025, there are several things healthcare marketers should keep any eye on that may impact how organic search should be approached in your website page structure and overall SEO & content strategy.