The E-dreamz Blog

In today’s digital-first world, optimizing your Google Business Profile (GBP) is no longer optional for healthcare providers—it’s essential. With the majority of patients turning to Google to find medical services nearby, a well-optimized GBP can significantly increase your practice’s visibility, credibility, and patient inquiries. Here’s your step-by-step guide to optimizing your Google Business Profile for 2025 and beyond.

In today’s competitive digital landscape, healthcare organizations need smart, data-driven strategies to connect with patients. One of the most effective tools available is Google Performance Max (PMAX)—a fully automated campaign type designed to drive results across all of Google’s platforms. In this guide, you’ll learn how PMAX works, when to use it (and when not to), and how to optimize it for better patient engagement and ROI.

Healthcare marketing continues to face challenges as we move deeper into 2025. Rising costs, evolving patient expectations, and economic uncertainty are placing pressure on healthcare organizations to do more with less. In this post, we dive into the most important healthcare marketing trends for 2025 - along with actionable tips to help your organization stay competitive, connect with patients, and drive measurable growth.

Keyword cannibalization occurs when your paid search ads and organic SEO efforts compete for the same keywords, undermining both strategies. This issue can lead to wasted budgets and decreased SEO performance, especially in competitive industries like healthcare. This guide helps you form a strategy that maximizes your digital marketing budget and results.

All healthcare specialties, Orthopedic practices in particular, have had to navigate challenges in recent years. Data privacy & compliance, staffing shortages, increased competition, and better-informed patients have all affected the way orthopedics operates. However, growth opportunities are still abundant as we look forward to 2025. With the right marketing strategies, orthopedic groups can effectively engage patients, stay competitive, and capture a significant share of the market.

Looking ahead to 2025, there are several things healthcare marketers should keep any eye on that may impact how organic search should be approached in your website page structure and overall SEO & content strategy. 

The 2025 outlook for healthcare website design and development doesn’t differ much from the direction we’ve been moving for the past several years. It’s a cliche, but the “keep it simple” philosophy is still the standard. No matter how streamlined your web content might be, it could still be simpler. 

E-dreamz is excited to announce the latest healthcare website launched on our Remedy CMS platform. Associated Otolaryngologists of Pennsylvania, Inc. (AOP) is a premier ENT  medical practice located in Hershey, PA. The AOP website design project was a fun and challenging job for our team. Our solution for AOP involved medical website design & development, healthcare SEO & content strategy, as well as technical support related to AOP's domain and DNS. For more information about this project, read below.

The latest partner to join our Remedy CMS network is Carolinas Center for Oral & Facial Surgery. CCOFS is a large oral and maxillofacial surgery group headquartered in Charlotte, NC. We're excited to add this premier healthcare organization to our portfolio of top performing medical websites. Learn more about the services E-dreamz provided to CCOFS as part of their recent website redesign project.

E-dreamz continually researches and follows the latest guidance, rulings and information related to HIPAA compliance and healthcare websites. While this landscape and the specifics of what can and cannot be tracked tends to change frequently, there are certain best practices that have been established in 2024 to help most healthcare practices remain within compliance on their websites. This potentially involves scrutinizing all third party scripts and trackers, replacing certain commonly used analytics services (ie, Google Analytics) with compliant alternatives, or adjusting the way you use visitor data to inform your business decisions. 

We’re excited to announce the latest digital property launched into our Remedy CMS network - Rockcliff Oral Surgery. Rockcliff is an oral and maxillofacial surgery practice with multiple office locations in the mountains of western North Carolina. Our Remedy CMS platform is an ideal fit for this high-performing, fast-growing healthcare organization.

With our latest dot-version release, we've upgraded our integrated page editor to Redactor 4. This update adds new page element management features to more easily create grids, tables and other layouts within the standard page editor. This update will soon be available to all ECHO by E-dreamz and Remedy CMS users.